Have you ever felt like we’re living through a nightmare of consumption? That you wish you could un-hook yourself and reconnect with a life that is somehow more real and vivid? Then perhaps you’re ready to heed Earth’s Wake Up Call.
Today we live in a time when there is little to no understanding of how the goods we consume and take for granted came into being. Without this we lack the knowledge to understand the true costs of our consumption, and the power to take action. As a result we have become disconnected from Earth – the origin of our health, wealth and all of the ‘things’ we depend on.
Wake Up Call takes us on a fast-paced, animated glimpse of the true costs behind some of our most prized possessions – our electronic gadgets. Joining the dots between the stages of extraction, production, consumption and disposal, it reveals that, although our gadgets appear sleek and shiny, their appearance is misleading.
If This Video Doesn’t Wake You Up and Make You Think, Nothing Else Will
What’s even worse is that it doesn’t have to be this way. Imagine living on a planet where everybody had their basic needs met: it might seem beyond our gasp, but our species has both the potential and the resources to create this type of existence. However, we need to change as human beings, from the inside out, in order for this to happen. We also have to tackle the monopoly of the corporations and the big banks, who use our elected officials as puppets and as entertainment; we must take away their control over our world.
While we struggle with this conditioned servitude, we are also brainwashed on a daily basis through mass marketing. Corporations today literally dictate what we think we want and need. They control our thoughts and desires, and as a result we continue to consume and they continue to expand, through globalization, at an alarming rate. They wield a tremendous amount of power; they can essentially program us like robots.
And the programs they create do not merely motivate and perpetuate our desire for material wealth, but also govern our perception of what is happening on our planet. This has been going on for decades, and represents one significant reason why our planet is in such a desperate condition. Why do we all desire the same things? Why are these ‘things’ seen as symbols of necessity and success? Why do we need to consume more and more, and why do some feel like outsiders when they cannot (or will not) do so?
“The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country. We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of.”
– Edward Bernays (“the father of public relations”), Propaganda, 1928
Is this what we’ve really become? A race of people wanting things? Whether it’s a house, a car, or other material goods, our desire for ‘stuff’ has consumed our lives to the point where we have stopped paying attention to the planet, and what’s actually happening to it. As a result, we have become collectively ignorant, without any clue of what’s going on behind the scenes and little desire to know, because that would force us to accept uncomfortable truths — and perhaps even step outside our comfort zones and change.
“There are essentially only two drugs that Western civilization tolerates: Caffeine from Monday to Friday to energize you enough to make you a productive member of society, and alcohol from Friday to Monday to keep you too stupid to figure out the prison that you are living in.”
– Bill Hicks
Inspiration and all our best content, straight to your inbox.
The video below illustrates what happens with these material goods, over and over. It seems like it never stops. It was done but Steve Cuts, who has some great images and videos on his Facebook page that we encourage you to check out.
Things Are Changing
We are currently experiencing a massive awakening that has been in the works for many years now. It’s not a secret anymore that a small group of elite, the corporations they run, and the big banks basically control everything. Many people have told us this, the most recent example being Bernie Sanders in a debate with Hillary Clinton; he let the world know that it doesn’t matter who is elected president because the big banks are really the ones pulling the strings and making decisions. Apart from that, we have numerous examples of corporations dictating and pushing government policy; the Trans Pacific Partnership is one clear instance of this in practice.
This group of elite has gained control over our education, health, finance, economics, energy, and more, but people are continuing to oppose them. Genetically Modified Foods are one example of this pushback — over the past two years alone millions of people around the world have protested and lobbied against them. As a result of their efforts, dozens of countries have now banned both the import and growth of GMOs.
Despite the many cards stacked against our doing so, human beings are beginning to see the futility of chasing material wealth. We are finally starting to pay attention, to think critically, and these are the first, most vital steps towards action and change. More and more people are becoming passionate about changing the human experience, and that’s exactly what we need at this time.
About the Author
Arjun Walia. I joined the CE team in 2010 shortly after finishing university and have been grateful for the fact that I have been able to do this ever since 🙂 There are many things happening on the planet that don’t resonate with me, and I wanted to do what I could to play a role in creating change. It’s been great making changes in my own life and creating awareness and I look forward to more projects that move beyond awareness and into action and implementation. So stay tuned 🙂 firstname.lastname@example.org